Quick background: I wrote this lil' post for John McIntyre's blog The McMethod.
John is the man who got me into copywriting; his content and courses are top-notch if you're interested in learning proven marketing principles from veteran pros, instead of pretend-gurus who like to "play business" on Facebook.
Inside this post, I'll show you:
- How to use Fiddy's drug addict research tool to write profitable copy without actually creating anything new or original
- What the 2 types of hustlers can teach you about empathetic selling (and why your message will fail without it)
- A 4-Point Checkout Checklist to avoid losing the sale at the "moment of truth"...where many businesses forget to seal the holes in their conversion bucket
I had a good deal of fun writing this one and -- as always -- couldn't scribble down enough business, marketing, and life lessons from Robert Greene's work of art: The 50th Law.
Read the post first, and if you like it, make sure to check out Greene's book.